First Running Sneaker

The French brand will launch its first performance sneaker for spring.

APC had previously collaborated with Nike on branded running sneakers that became cult, sell-out items. It has also long produced its own range of plimsoll and tennis styles.

The brand devoted three years’ of in-house development for its first performance style — a basic running sneaker void of excessive branding, patterns or novelties.

As is typical for APC, the nondescript style is paired with a price tag quite the opposite. The running shoes are to retail for $310, arriving in stores this April.

They are to come in white new balance 410 womens and sand colorways, with an additional reflective gray option offered for men.

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